10/6/18 Pandora Data

Before I get into all of the words and numbers, here’s Alan Jackson’s cover of Wild Horses from last week’s Muscle Shoals all-star album for some background music.

Pandora, which was recently acquired by Sirius XM, recently made a truckload of data available to the public, though Next Big Sound.

There are all sorts of goodies, from geographic data to social media engagement statistics.

Let’s start with the (at least nominally) country acts on the 100-song, all-genre Pandora Top Spins Chart, for the week dated October 5th:

22nd Luke Combs, “She Got The Best Of Me”

24th Kane Brown, “Lose It”

27th Chris Stapleton, “Millionaire”

28th Florida Georgia Line, “Simple”

35th Dan + Shay, “Speechless”

37th Russell Dickerson, “Blue Tacoma”

39th Dustin Lynch, “Good Girl”

40th Dierks Bentley ft Brothers Osborne, “Burning Man”

41st Midland, “Burn Out”

43rd Jordan Davis, “Take It From Me”

47th Kelsea Ballerini, “I Hate Love Songs”

55th Blake Shelton, “Turnin’ Me On”

56th Scotty McCreery, “This Is It”

58th Riley Green, “There Was This Girl”

62nd Garth Brooks, “All Day Long”

65th Eric Church, “Desperate Man”

70th Tyler Rich, “The Difference”

76th Jake Owen, “Down To The Honkytonk”

78th Michael Ray, “One That Got Away”

87th Cody Johnson, “On My Way To You”

90th Luke Combs, “Beautiful Crazy”

98th Chris Young, “She’s Got A Way”

99th Kenny Chesney ft Mindy Smith, “Better Boat”

Much has been said about the recent lack of radio airplay for country women, but a quick look at the above shows that female artists are also having trouble on the streaming chart. The Next Big Sound posts the audience for each audience, by gender, over the last 30 days. Roughly 52% of Pandora users are female, as of 2015. Here are gender stats for the Pandora audience of various artists, as of Thursday (keeping in mind that this is only a snapshot of the last month, and data changes quickly):

Kane Brown 83% Women, 17% Men

Scotty McCreery 70% Women, 30% Men

Blake Shelton 69% Women, 31% Men

Miranda Lambert 69% Women, 31% Men

Dan + Shay 68% Women, 32% Men

Rascal Flatts 67% Women, 33% Men

Carrie Underwood 65% Women, 35% Men

Lady Antebellum 64% Women, 36% Men

Kelsea Ballerini 64% Women, 36% Men

Brothers Osborne 63% Women, 37% Men

Brett Eldredge 62% Women, 38% Men

Tyler Rich 62% Women, 38% Men

Dierks Bentley 61% Women, 39% Men

Keith Urban 60% Women, 40% Men

Kacey Musgraves 60% Women, 40% Men

Florida Georgia Line 59% Women, 41% Men

Chris Young 58% Women, 42% Men

Loretta Lynn 58% Women, 42% Men

Dolly Parton 58% Women, 42% Men

Luke Combs 57% Women, 43% Men

Willie Nelson 57% Women, 43% Men

Shania Twain 57% Women, 43% Men

Russell Dickerson 57% Women, 43% Men

Riley Green 56% Women, 44% Men

Little Big Town 55% Women, 45% Men

Michael Ray 54% Women, 46% Men

Tim McGraw 54% Women, 46% Men

Thomas Rhett 53% Women, 47% Men

Dustin Lynch 53% Women, 47% Men

Brent Cobb 52% Women, 48% Men

Midland 52% Women, 48% Men

Jake Owen 51% Women, 49% Men

Dallas Moore 50%-50%

Jordan Davis 50%-50%

Nikki Lane 51% Men, 49% Women

Luke Bryan 52% Men, 48% Women

Sunny Sweeney 52% Men, 48% Women

Garth Brooks 52% Men, 48% Women

Marty Stuart 54% Men, 46% Women

Chris Stapleton 54% Men, 46% Women

The Steeldrivers 55% Men, 45% Women

Jason Aldean 55% Men, 45% Women

Jon Pardi 58% Men, 42% Women

Sam Hunt 58% Men, 42% Women

Mindy Smith 58% Men, 42% Women

Lee Ann Womack 59% Men, 41% Women

Barnyard Stompers 60% Men, 40% Women

Eric Church 61% Men, 39% Women

Bri Bagwell 61% Men, 39% Women

Wade Bowen 63% Men, 37% Women

George Strait 63% Men, 37% Women

Pat Green 67% Men, 33% Women

Jompson Brothers 67% Men, 33% Women

Randy Rogers 68% Men, 32% Women

Kenny Chesney 68% Men, 32% Women

Cody Jinks 69% Men, 31% Women

Alan Jackson 75% Men, 25% Women

Joshua Hedley 76% Men, 24% Women

Hank Williams, Jr 82% Men, 18% Women



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