3/1/18 Five Sets of Awards

The ACM announcement sneaked up on me a bit. I figure I’ll find some new music to discuss tomorrow, so I’ll go ahead and make a second post today to clear this out.

The Austin Music Awards were yesterday. This is an all-genre, annual event sponsored by the Austin Chronicle. This year’s winners include a number of artists I’ve seen perform, such as Willie Nelson, Shinyribs, Ray Wylie Hubbard, Whiskey Shivers, Guy Forsyth, Jeff Plankenhorn, James McMurtry, Warren Hood, and the late Jimmy LaFave. The web site is a little awkward, since you have to find the button to get to the next page time and again.

What does it matter if someone wins an award ? Well, no matter whether an award is big or small, it’s an opportunity to make an impression. For instance, the Ameripolitan deal isn’t large or very well-known (as in, the people working at the Memphis Visitor Center the day I arrived didn’t even know it existed), but The Reeves Brothers brought their A-game, and they’re drawing bookings and potential sponsorships as a result: Las Vegas Review Journal article about the Reeves Brothers

The Academy of Western Artists awards are also mostly packed with independents who are unfamiliar to the general public, including a number of young artists. Their event will be March 15th in Fort Worth.

The ACM Awards were announced this morning  . There are some oddball things that stick out, like a few categories having just four nominees, instead of five, and nominations for songs or albums from a couple or three years back. It is a bit confusing to figure out what is eligible and how, but they do post the voting criteria 

No matter who wins (and at the “mainstream” level, most everyone is already “successful”), I look forward to seeing who performs, and whom the big names choose to share their spotlight with later on (choice of tour openers,etc).

Eric Church and Maren Morris have enjoyed great mainstream success, but both appeared last week to honor the four newest inductees to the Texas Heritage Songwriters Association

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